New video every week

Plain-English AI for people who aren't 25.

No hype. No jargon. No talking down. Step-by-step videos that save you hours, every week.

Taylor Moore at sunset on the Portuguese coast
Live from the Atlantic

01 · Watch

Real work, explained slowly.

Every video on YouTube →

Under a minute each

02 · Who's talking

I came to Portugal for a week. That was 13 years ago.

I'm Taylor Moore. I've shipped software since 1990. I worked in Hollywood, at a major device company and at a creative software company. Every few years the tide turns and everybody has to learn to paddle again.

AI is the biggest swell I've seen. I build with it every day, then explain what actually works in plain English.

Clients along the way include Adobe, Electronic Arts, Apple and Condé Nast. The full history, and the agentic AI work I build for clients today, lives at my studio.

See 30 years of work at SquareCircle Labs
The swells so far
1990Film editing
Then3D
ThenGames
ThenAR
NowAI, in plain English

03 · Also made here

Three places to go next.

04 · Paddle out

Tired of being talked down to? You're in the right place.